I help service-based businesses turn confusing websites into clear, high-converting experiences that bring in more leads — without more traffic.
They have a conversion problem. If your site isn't bringing in consistent leads, here's why:
You don't need a full redesign. You need to fix what's not working.
I'm Kate, a product and UX designer with 16 years of experience designing systems that reduce friction and increase conversions. I've worked on complex enterprise platforms — and now I apply the same strategy to help small businesses simplify their message, improve user flow, and increase conversions.
Enterprise UX taught me that complexity kills conversions. I strip away the noise and make your business immediately clear to anyone who lands on your site.
Every click, scroll, and decision point is intentional — guiding visitors naturally toward the action you want them to take.
A beautiful website that doesn't convert is just decoration. I design for outcomes — more inquiries, more bookings, more revenue from the traffic you already have.
A focused review of your existing website uncovering exactly what's costing you visitors, trust, and conversions — with a clear action plan.
A focused, high-impact audit and redesign of the parts of your website that are losing you leads. Fast, strategic, built for immediate results.
Practical AI and workflow support that helps your small business run smarter — without needing a tech background to make it happen.
A complete brand and website package for businesses that are starting fresh or ready for a full transformation. Built to convert, impress, and grow.
Consistent design and strategy support without the overhead of a full-time hire. Flexible, responsive, and always aligned with your goals.
Your website brings people to you online. Direct mail puts you in front of thousands of local homes — even before they start searching. I design a shared postcard mailer and send it directly to your target neighborhood.
Spots are limited — only one business per category per mailing. Reach out to check availability and get pricing.
+ 5 more checks inside
Instant download.
No spam, ever.
Download the free 10-Point Homepage Audit Checklist and find out in under 15 minutes. Run through 10 quick checks and you'll know exactly what to fix first.
Start by fixing the foundation. Download the free checklist to find out what's broken — or book a Conversion Sprint and let's fix it together.
Tell me about your business and goals. I'll be in touch within 1–2 business days.
